The Power of Broke by Daymond John

The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
Daymond John (Author)
( 7+ Reviews )

Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With no funding and a $40 budget, Daymond had to come up with out-of-the box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon. But it might not have happened if he hadn’t started out broke – with nothing but a heart full of hope and a ferocious drive to succeed by any means possible.

Here, the FUBU founder and star of ABC’s Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically, and market your ideas more imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up with those innovative solutions required to make a meaningful mark.

Drawing his own experiences as an entrepreneur and branding consultant, peeks behind-the scenes from the set of Shark Tank, and stories of dozens of other entrepreneurs who have hustled their way to wealth, John shows how we can all leverage the power of broke to phenomenal success. You’ll meet:

· Steve Aoki, the electronic dance music (EDM) deejay who managed to parlay a series of $100 gigs into becoming a global superstar who has redefined the music industry
· Gigi Butler, a cleaning lady from Nashville who built cupcake empire on the back of a family recipe, her maxed out credit cards, and a heaping dose of faith …Read More

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The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
Daymond John (Author)
ASIN: B00WPQHK14

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Broadcasting Happiness: The Science of Igniting and Sustaining Positive Change

Broadcasting Happiness: The Science of Igniting and Sustaining Positive Change
Michelle Gielan (Author)
( 28+ Reviews )

Broadcasting Happiness will “inspire you and change your life.”
—Parade Magazine

We are all broadcasters. And the messages we choose to broadcast predict our success.

All of us constantly broadcast information to others, even when we don’t say a word. Sales professionals broadcast to potential clients in a way that wins new business. Managers broadcast to their teams about projects. Colleagues broadcast to one another about available resources. As professionals, parents, and friends, the messages we choose to broadcast shape others’ belief in the potential for success and their ability to create positive change.

In Broadcasting Happiness, Michelle Gielan, bestselling author and featured professor in Oprah’s happiness course, will show you how changing your broadcast changes your power.

Working as a CBS news anchor, Gielan saw how nonstop coverage of the 2009 recession left many viewers feeling paralyzed. She had an idea: a new interview series focused on positive psychology and creating happiness in the face of tragedy. “Happy Week” generated the greatest viewer response of the year. In Broadcasting Happiness, Gielan shows us how our words can move people from fearbased mindsets, where they see obstacles as insurmountable, to positive mindsets, where they see that change is possible and take action. Using scientifically proven communication strategies, we have the ability to increase others’ happiness and success at work, as well as our own, instantly making us more effective leaders.

New research from the fields of positive psychology and neuroscience shows that small shifts in the way we communicate can create big ripple effects on business and educational outcomes, including 31 percent higher productivity, 25 percent better performance ratings, 37 percent higher sales, and 23 percent lower levels of stress…Read More

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Broadcasting Happiness: The Science of Igniting and Sustaining Positive Change
Michelle Gielan (Author)
ASIN: B00PSSEG22

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