{"id":5353,"date":"2016-01-21T15:09:19","date_gmt":"2016-01-21T15:09:19","guid":{"rendered":"http:\/\/goodbookstoday.com\/bookclub\/?p=5353"},"modified":"2016-01-21T15:15:12","modified_gmt":"2016-01-21T15:15:12","slug":"the-power-of-broke-by-daymond-john","status":"publish","type":"post","link":"https:\/\/goodbookstoday.com\/bookclub\/the-power-of-broke-by-daymond-john\/","title":{"rendered":"The Power of Broke by Daymond John"},"content":{"rendered":"

The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage<\/a><\/strong>
\nDaymond John (Author)
\n\"\" ( 7+ Reviews<\/a> )<\/p>\n

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Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With no funding and a $40 budget, Daymond had to come up with out-of-the box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon. But it might not have happened if he hadn\u2019t started out broke – with nothing but a heart full of hope and a ferocious drive to succeed by any means possible.<\/p>\n

Here, the FUBU founder and star of ABC\u2019s Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically, and market your ideas more imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up with those innovative solutions required to make a meaningful mark. <\/p>\n

Drawing his own experiences as an entrepreneur and branding consultant, peeks behind-the scenes from the set of Shark Tank, and stories of dozens of other entrepreneurs who have hustled their way to wealth, John shows how we can all leverage the power of broke to phenomenal success. You\u2019ll meet:<\/p>\n

\u00b7 Steve Aoki, the electronic dance music (EDM) deejay who managed to parlay a series of $100 gigs into becoming a global superstar who has redefined the music industry
\n\u00b7 Gigi Butler, a cleaning lady from Nashville who built cupcake empire on the back of a family recipe, her maxed out credit cards, and a heaping dose of faith …Read More<\/a><\/p>\n

Start reading \u201cBroadcasting Happiness: The Science of Igniting and Sustaining Positive Change\u201d on your Kindle in under a minute.<\/span><\/strong><\/a><\/p>\n

Don\u2019t have a Kindle? Get your Kindle here<\/a> or read books on your computer or other mobile devices with FREE Kindle Reading Apps<\/a>. <\/a><\/p>\n